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Why Video Marketing is Bigger Than You Think

Posted on March 8th, 2017

video marketing

 

Video marketing is one of the newest additions to the online marketing tool belt.

It’s one of the most versatile and profitable digital marketing tools out there. There is no denying that we as humans are visual learners. Therefore, every business should be using video marketing in their marketing plan, and here’s why it’s so important:

Adding a product video on your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. YouTube says people around the world are now consuming a billion hours of video content per day on the site. The Cisco Visual Networking Index (VNI) Complete Forecast for 2015 to 2020 predicts more than one billion new Internet users will join the global Internet community, growing from three billion in 2015 to an estimated 4.1 billion by 2020. Video will account for 79% of global Internet traffic by 2020, up from 63% in 2015.

In addition to these remarkable statistics, the use of video also contributes to your overall search engine optimization efforts to help boost your website ranking in the search engines. Video allows visitors to spend more time on your site. This longer exposure builds trust with the search engines, because they see this as a website with good content. And, since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Another interesting fact: you’re 53 times more likely to show up first on Google if you have a video embedded on your website, according to Moovly.com.

 

Here are a few helpful tips to keep in mind when creating videos:

 

- One fifth of your viewers will click away from a video within 10 seconds or less, so make those first few seconds count. Boring videos will not do much. Be creative, be funny, and take some risks.

- Descriptions and keywords are extremely important when it comes to video. Make sure that your videos are tagged with relevant keywords and explained with descriptions and unique headings. Descriptions allow Google’s search spiders to make sense of your video and understand what the content entails.

- Consider animated videos. They are a great way to bring concepts to life in a way that no text or live video can. They are generally simple to create, and entertaining to watch.


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