Essentially, it’s free marketing. You have the biggest, most frequently-used search engine in the world (Google), pointing at your exact business location, visible from any computer, GPS, or mobile device. Not claiming your business is like leaving free money on the table.
There are also numerous other benefits. Perhaps you have business associates or a customer that is coming from out of town. Being unfamiliar with the area, they may have a hard time finding you. But, being listed on Google Maps allows users to click on your business listing and then get exact directions so they can easily find your location. Panoramic views, street views, birds-eye views – all of these tools will give people the feeling of being there, before they actually get there.
If you list your business on platforms like Google Maps, Yelp, Foursquare, and Apple Maps, you’re listing all the information related to your business, including a link to your company’s website. This means there are now at least four links on reputable websites directing relevant traffic to your site, and this helps your business to stay competitive and helps to build brand trust. Even if you do not have a strong web presence, you can include your brick-and-mortar business on the web by having it mapped for all to see.
Moved to a new location? Have a new website? Changed hours? Having misinformation still floating around online can be frustrating to others that are trying to find you. But, Google Maps and other various platforms are a good way to prevent misinformation – and when any of these changes are made, the results are practically immediate.