Check out what people have been saying about The Best Media below!
Toronto’s Google marketing agency, TheBestMedia.com, has recently launched their new website offering even more digital marketing solutions to their clients. Along with the website overhaul, they have also expanded their Toronto video marketing services offering video production & promotion, and video ranking, making them the most complete video marketing agency in Toronto.
TheBestMedia.com has been offering local businesses with expert online marketing solutions since 2002 and are considered as the Toronto Google ranking experts specializing in video marketing services, web development and online business solutions.
The Toronto marketing agency covers everything from custom website designs, to complex search engine optimization and marketing strategies that are tailored specific to each client. The Google ranking experts have helped some of the most successful businesses in the GTA achieve and maintain their online presence and Google rankings.
Toronto video marketing services expert, Roberto Pacinelli says: “Businesses competing for that top placement in Google search results is becoming more and more difficult as competition grows, and as Google ranking factors are frequently changing. SEO has become so complex that most businesses can no longer opt to do it themselves due to the amount of time it requires. That’s what we’re here for.”
The Toronto video ranking experts always stays up-to-date with the latest innovations, keeping on top of Google algorithm changes and producing optimal results for their clients.
Name: David Marcantonio
Address: 701 Evans Ave suite 100, Toronto, Ontario M9C 5E9, Canada
Essentially, it’s the first crucial task towards building your search engine optimization for your site. You’ve already done the majority of the prep work; all of your meta descriptions and alt tags are in place, you have good content on all of your pages, your social media accounts are linked up and ready to go, and you’ve included your targeted keywords throughout. However, you notice that you’re still not appearing in search engine results. Your first questions might be Did I do something wrong? Did I forget anything?
Possibly. But chances are, your website hasn’t even been indexed by the search engines yet. Getting indexed can take anywhere between four days and four weeks. So there’s no reason to panic at this point, but there are some things you can do in the meantime.
The easiest way to check for this would be to use the “info:” search operator in the Google search box with the format info:http://yourwebsite.com. If your site has not been indexed, it will display a message, saying “Sorry, no information is available for the URL yourwebsite.com.”
If this is the case, you can manually submit your website to Google at https://www.google.com/webmasters/tools/submit-url. Although they make no guarantees on time frame, it does increase your chances of getting indexed sooner, rather than later. Once Google indexes your website, Bing and Yahoo are likely to follow suit. Alternatively, you can also contact them and request inclusion to their index using this link: https://www.bing.com/webmaster/help/why-is-my-site-not-in-the-index-2141dfab
For more helpful tips on new websites, and factors that affect website ranking, click here.
As a result, making yours stand out from the rest can be difficult. Aside from the obvious, like making sure it’s grammatically flawless with no spelling mistakes, there are a number of other things to consider. For instance, if you’re submitting your press release to journalists, make sure to include a short paragraph about where you think it would ideally fit into their publication. It’s also recommended to paste your press release directly into the email, as some journalists may have reservations about opening attachments.
1. Have a killer headline
This is perhaps the most important aspect of any press release or article. A good headline will determine whether or not people will continue to read your story. Keep them short and concise. Short headlines are better for a few reasons:
- They are better formatted for mobile devices.
- They are easily tweetable.
- They are easier to understand when quickly scanning through a news feed or email list.
2. Don’t beat around the bush
If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next one. Quickly state the subject, but don’t try to summarize the entire press release upfront. Make it interesting and give readers a reason to continue reading.
3. Keep it to one page…or two
Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also okay). This will force you to get straight to the point and limit any jibber-jabber that writers sometimes fall victim to. For some readers, long press releases are an instant turn-off. Keeping it short and sweet makes it more readable and increases the chance of them reading the entire thing.
4. Include a photo if possible
If you have a photo that directly relates to the story, always include it. Pictures catch the eye and can make a press release more enticing to read.
For more writing tips, and how you can write better content than your competitors, click here.
It’s a long process to build it up, and it can be severely damaged with just a few mistakes. By now, most website owners know that black hat SEO techniques should be avoided. However, there are many SEO errors that can be made without any ill-intentions.
Guest Posting on Other Sites Without Investigating the Site
Guest posting is a great way to gain exposure and build links to your website. However, posting on just any site can lead to serious consequences and can have a reverse effect – damaging your SEO and rankings. Before posting to a site, be sure to practice due diligence with some investigating. Is the site trustworthy? Is the website relevant to yours, sharing a similar target market? Does it provide quality content? Do they receive positive reviews from their users? These are questions you need to ask yourself before posting. Guest posting on websites that are low quality, spammy, or have no relevance to your niche will cause more damage than good.
Frames and iFrames have their place at times, but should generally be avoided whenever possible if you’re looking to get a particular page indexed. Never use frames as a method of navigating content on your website, as it only makes the content difficult for search engines to index. Google is pretty clear on where they stand on this. If you must use Frames, make sure that each frame has a sensible name and title that gives a clear indication of the content within that frame.
Failing to Use Transcripts With Your Videos and Audio Files
Search engines can’t determine the content of video and audio files unless you use transcripts. Including a transcript in the item description field will allow search engines (and also YouTube) to understand your video files and ensure that they will get indexed and included in search results. Transcripts do not necessarily need to be word-for-word. A summary along with targeted keywords should do the job.
Posting Garbage Content
When it comes to website content, quality trumps quantity. Quite often, website owners will opt to hire low paid writers to produce content for their sites. While this may seem like a viable option (as it saves you an enormous amount of time and money), don’t expect there to be any real benefits to this from an SEO standpoint. First of all, it’s not hard for readers to notice a poorly written article. Spelling mistakes, bad grammar, and repetitiveness are not only considered bad practices, but these things are also irritating for readers. Article spinners (software that can reword content to make it look unique) can be even worse. Because they will only reword certain words and phrases, proper grammar is often overlooked and the chances of search engines flagging you for duplicate content are even greater when using article spinners.
For more tips on which SEO practices you should avoid, click here.
We all know that the search engines love fresh content and SEO relies heavily on it. The problem is that writing content, especially if you write daily, can be mentally exhausting. For many of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once. Thankfully, writer’s block is only a temporary thing and there are things you can do to revive that creative mind of yours.
Challenge your audience
Create an article that challenges your audience (while relating to your field, of course). Perhaps you are a financial advisor challenging your audience to reach a financial goal by the end of the year. Or, you are a fitness expert and want to challenge your audience to give up sugar for a month. This will spark user interaction and stimulate your readers’ interest.
Read comments on other related blog sites
Reading comments on other people’s websites can bring new ideas. No matter what niche you’re in, there are always others out there writing on the same topic as you. You can get ideas from people’s comments related to their likes, dislikes and concerns. You can then elaborate further and express your own opinion on the topic.
Revisit a topic you’ve already written about in an old blog post
As long as you don’t literally duplicate posts, it’s okay to revisit a topic you have already covered in the past. Things may have changed since then, so it’s okay to rekindle that same topic and put a new spin on a previous post. Also, you may have some new audience members that you didn’t have before, and they might not have had the chance to read that original post.
Keep up with current events
Reflecting on recent news in your field is a great way to create new content. It shows that you are active in your field and your audience is more likely to return to read more great content!
For more tips on how to write awesome content that is 20x better than your competitors, click here.
Is everything ready? Are all your pages and links working, and error-free? Is it mobile-friendly? Dotting your i’s and crossing your t’s can seem like a fairly straight forward task. But as humans, we forget and we overlook things, particularly when we can’t immediately see them in front of our face – like search engine optimization.
Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines. You’re a newbie to the web, and you need to get noticed ASAP. Fortunately, there are several steps you can take in preparation for launching your website to help speed up the process of getting your site indexed and recognized.
1. Prepare Content
Getting indexed and ranked on Google relies heavily on great content. You want to prepare at least 10 pieces of high quality content with about 1500 words in each. This is the best way to quickly get indexed by the search engines. Ideally, you also want to be adding content 3-4 times a week. Adding a blog page to your website is ideal for content building. Keeping it interesting and unique will bring you repeat visitors, and Googlebot shall follow.
2. Create Your Social Media Accounts
Ensure you have already created your social media accounts, such as Facebook, Twitter, and LinkedIn. These social media sites should be used prior to your launch date. Although your website is not up, that doesn’t mean you can’t start marketing it. Why not do some marketing ahead of time by advertising the launch date of your new website. Once your website has officially launched and is live, be sure to link all your social media accounts to the site.
3. Create a Sitemap for Your Website
A sitemap tells search engines when new pages have been added to your site. Needless to say, this is very important to have. If your website was built on WordPress, you can install the Google XML Sitemaps plugin. This will automatically create and update your sitemap for you and submit it to search engines.
4. Install Google Analytics
Create a Google Analytics account and place the tracking code into your websites before you go live. This will provide you with valuable information on your website stats from day one.
5. Last-minute Checks
Do your final checks. Page speed is a heavy Google ranking factor, so make sure it’s up to par (it shouldn’t take more than 3 seconds to load). Check that your images are properly optimized. They should be good quality, small file sizes (compressed if needed), and contain descriptive filenames (this will also improve your ranking on Google Images). Proofread your content and make sure that you’ve included all the keywords you are targeting. And, last but not least, make sure to create an external backup of your site!
For more helpful tips on marketing your newly launched website, click here.
With the increased popularity and technical advancements of voice search technology, people are beginning to find it easier to voice search on their mobile devices instead of typing on a small keyboard screen. Is this just a fad? Not likely. With virtual assistants such as Microsoft’s Cortana, Amazon’s Echo, and Apple’s Siri, Tony Stark’s world is an arm’s-length away. Who wouldn’t want their own personal “Jarvis” at home, or on their smartphone?
But what does that mean for SEO? A lot. When people voice search, they don’t just use 2-3 keywords, as you would when using a text search box. Instead, you would phrase it in a short, simple sentence. For example, if you lived in Toronto and you were looking for a Royal Bank using a search box, you would type something like “Royal Bank in Toronto”. Using the voice search method, on the other hand, would sound something like “Find me the closest Royal Bank”. This is quite different in terms of the structure of the language.
SEO professionals are therefore starting to think differently about mobile content and search engine optimization. Voice search queries are now longer than typical text keyword search queries, so keyword targeting strategies must change as well.
Over 50% of teens and 41% of adults in the USA use voice search on a daily basis, with smartphones being the primary device that people use to search. Eventually, trying to rank on a few keywords in search results won’t be enough.
Getting ahead of the game is key. Virtual assistants and voice search technology are not going away, so it’s crucial that you make the necessary changes to ensure digital assistants and voice search software can understand your content.
Need professional SEO help? Click here to contact the Digital Marketing Experts at TheBestMedia.com.
For the most part, the majority of large businesses have already made the change to being mobile-friendly. However, there’s still a small percentage that haven’t. It’s almost like when the Internet first came along; businesses that had been operating for decades didn’t see any need for a website when they’d been doing just fine without one. Many started questioning the mobile-friendly scenario in the same fashion. They wondered why they needed their website to be mobile-friendly when people could already access the website on a computer.
As technology changes around us, so does our everyday living. Before smartphones came onto the market around the late 90s, we were essentially forced to access the Internet through a PC or laptop. Today, it’s a total contrast. In 2016, mobile Internet usage officially surpassed desktop usage, accounting for approximately 52% of the web surfing population. Surely that number is even higher today.
Given the fact that there are more mobile users than ever before, it’s no surprise that the search engine giant made changes to its algorithm and ranking signals to favour websites that are easily viewable and accessible on mobile devices. Websites that didn’t change over to being mobile-friendly quickly saw a drop in their search engine rankings and their overall web traffic, as the others who made the change watched their website rise to the top of search results.
Being mobile-friendly is a heavy Google ranking signal. Plain and simply put, websites that perform and look better on mobile devices will appear higher in search results than those that do not.
For information on Accelerated Mobile Pages (AMP) and the SEO benefits they can provide for your mobile website, click here.
Finding the right company that had the proper “high tech” equipment was a task in itself. But, with today’s advancements in technology, videos can be created on almost any smartphone out there. There are also dozens of free video editing software programs out there that are so user friendly, a teenager with little to no experience could figure it out.
As video sharing became more and more popular over the years (along with the explosion of YouTube), the most challenging part of creating a video today is making it interesting enough that people will want to watch it.
Just as you would with a blog article, the first question you need to ask yourself is what is your message, or goal. Make a plan of action on how you want to get that message across, and take your time doing it. Don’t rush through it.
Make Your Videos Interactive
Take advantage of the interactive elements that video editing offers, such as surveys, in-video links, and forms. Your video should always have a call to action for your viewers, whether it’s voting, liking, or sharing.
Provide Value in Your Videos
All the SEO in the world won’t matter if your video doesn’t provide value to your viewers. Was it informational? Did it make you laugh? Did it solve a problem? Was it helpful in any way? If you answered no to all those questions, then it’s likely your visitors will not come back again, and more than likely they will not recommend your video to anyone.
Create Long Text Descriptions and/or Transcriptions
Now that you’ve finished that awesome video, don’t forget about search engine optimization. Before posting that video, make sure you have a good lengthy description (in text form) so the search engines and spiders can easily determine what content is contained in your video. Injecting a transcript file directly into the HTML code of the page that is hosting your video is also recommended.
For more on creating professional videos for your business at little to no cost, click here.
Although social media sites are undeniably used as marketing tools (and will continue to be), their core purpose is to interact with other people. Nobody wants to be flooded with blatant advertising and marketing messages on their Twitter account. They become extremely annoying, even to those who are using social media for marketing purposes themselves. There are a lot of ways to create a harmonious balance between sounding human and sounding like a sales agent. You can still get the same message out there by toning down the marketing pitch and speaking in a more natural way.
1. Connect with your followers – Don’t be shy to ask something of your audience. Whether you’re asking for their opinion or suggestions, get your audience involved. At the very least, ask them to retweet. It’s been shown that including “please retweet” in your tweet can increase retweets by four times.
2. Tune-in to current events – Tapping into a trending topic on Twitter can give you a ton of exposure. If there’s a way to tie your brand message into a trending discussion, it’s definitely worth considering (as long as you’re tasteful about it). A great example of this is when Samsung tweeted at 9:30pm on New Year’s Eve, advising people on how to take more effective photos of fireworks.
3. Never try to capitalize on tragic events with your hashtags – Don’t ever use trending hashtags to capitalize on the misfortune of others. The Gap, for example, used #Sandy during the Hurricane Sandy storm in 2012 and wrote: “All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?” Needless to say, it was a PR nightmare for The Gap.
4. Creating Hashtags: not too long, and not too short – Long hashtags are not recommended. Aside from it being annoying to read, it becomes inconvenient to other Twitter users. Since you’re only allowed 140 characters, other Twitter users will have minimal room to add their own content to the tweet. Single word hashtags generate more engagement on Twitter, but it may not always send out the intended message. A good example would be #therapist. This seems ideal for a therapist, however it can also be interpreted as “the rapist”, which is quite a different message that will indeed attract the wrong audience.
5. Share your photos and upload frequently – We are visual beings, which is why we all love photos, particularly when they’re interesting or funny. You’ll be amazed by how many Twitter users will retweet for a good laugh.
For more Twitter tips and how to use it for search engine optimization, click here.