It relies on a wide range of factors, from your host to your design. Google has stated that the speed of a page is a factor that decides a website’s ranking and there are several reasons for this. Users will usually abandon a website if they have to wait more than a few seconds for it to completely load. Not surprisingly, fast loading sites receive lower bounce rates and better search engine rankings and this is attributed to more frequent site visitors and easier purchases.
If Google sees you as a slow loading website (beyond three seconds), they will likely penalize your website for being too slow because it is affecting the user experience in a negative way. Users like fast, convenient websites and so does Google. Page speed is a critical element that online businesses cannot ignore.
Don’t lose your customers to competitors simply because you failed to optimize for speed. Use a platform built for speed and your users will love you for it. Every second you shave off your page loading time will boost trust and confidence in your website, and will have a significant effect.
To a lot of us, YouTube is a place where we can watch music videos, view some how-to tips for that new project, or just watch something funny to make us laugh. But there’s so much more to this picture. It’s a gigantic sea of entertainment and information, run by businesses, kids, and Internet weirdos who can do some pretty cool stuff. Business owners have come to quickly realize the massive influence and capabilities that YouTube has gained over the past few years. If you haven’t used YouTube to promote your business, you need to get on that ASAP.
- The total number of YouTube users is 1,300,000,000.
- Almost 5 billion videos are watched on YouTube every single day.
- YouTube reaches more 18-49-year-olds than any cable network.
- More video content is uploaded to YouTube in a 60-day period than three major U.S. television networks created in 60 years.
- 819,417,600 hours of video has been added in the 10 years YouTube has been around.
- Approximately 300 hours of video is added to YouTube every minute.
- The world’s highest paid YouTube stars earned a combined total of $54.5 million in 2015.
- YouTubers watch 46,000 years worth of content annually.
- Half of all YouTube views are from mobile devices (using a smartphone or tablet).
For more interesting stats on YouTube and how your business can benefit from it, visit https://www.simplilearn.com/youtube-marketing-article
Businesses can use smartphone ad campaigns to reach their audience effectively and create awareness for their service or product. There are a few different schools of thought as to what advertising should look like when it comes to smartphones.
Push Notifications and Smartphone Apps
Smartphone apps are the doorway to push notifications. A push notification is a type of Apple iPhone advertisement associated with its app counterpart. It’s an ideal way to announce new features, articles, products or services and acts as a branding mechanism for your company.
Banner ads are vital in mobile advertising. Everyone at one point or another has come across a banner ad on their smartphone. They have been proven to get good conversion rates and ROI.
Text Message Advertising
Text message advertising is a good way to reach a very specific target audience using technology based on GPS. With GPS-enabled smartphones, you can capitalize on the consumer’s physical location to advertise your relevant service or product.
Facebook Mobile Ads
You can reach specific demographics such as age, gender and location via cell phone by using Facebook mobile ads and use it as an advertising vehicle to reach potential customers on their cell phones.
Advertise by becoming part of the app itself. This option would involve working with the app developer to incorporate product placement within the app. For example, a game app that involves a slingshot/target practice type of theme, using Cheerios as ammunition instead of pellets.
- Of the 1.8 hours average users spend online on their smartphones each day, mobile apps account for 89 percent of this time.
- In 2015, iOS users downloaded 25 billion apps, and Android users downloaded 50 billion.
- More than 3 billion people worldwide now use the Internet, and 80 percent of them access it from smartphones.
- The majority of growth in digital media time is now being generated by the use of mobile devices, with desktop computers increasingly becoming a secondary device.
- 1.4 billion smartphones were sold in 2015.
- The mobile industry generates $3.1 trillion in annual revenue — a whopping 4.2 percent of global GDP
For more incredible statistics on smartphones and apps, visit http://mobilebusinessinsights.com/2016/06/twenty-surprising-mobile-stats-for-2016-the-smartphone-takeover/
Use an Appropriate Account/Username
Your Twitter account name will show up in your URL, so try to include your most relevant keyword, as search engine crawlers will pick up on this. It should reflect your offered services or site name.
Since Google displays tweets in SERPs (despite nofollow), putting your links on your posts will help your link building efforts. Also, try to have your links include effective keywords. Be sure to also include a link to your company website to help direct visitors.
Keep the Tweets Keyword-Rich
As already mentioned, Google will display tweets in search engine results. Therefore, you want to include your most relevant keywords in your Tweets, as they’ll be picked up by the search engines. This will provide free and relevant organic traffic.
Include a Twitter Logo and Link on Your Website
Make it easier for users to find your Twitter account. Add a Twitter logo on your website, and promote it with a strong call to action.
Use Those Hashtags!
Hashtags are everywhere these days and you can’t ignore them. You see them on Twitter, Instagram, Pinterest, Google+, and Facebook. Hashtags are a Twitter feature that work like metadata for your tweets. They will expand your content reach, target your market, and help your content to be found by users.
Re-tweeting other relevant posts, especially those that are of the same niche as yours, will help you build your brand and promote your services.
Don’t Be an Over-Tweeter!
You don’t want to appear spammy to your users or the search engines. Spread your tweets out over the day with decent intervals. Keep tweets at least a couple of hours apart.
Promote Your Blog Site if You Have One
Promoting a blog site is a good option, too. A blog site can provide more information to your visitors and it’s the best place to interact with them. It allows users to share your articles, contribute with their comments, and gives them the opportunity to re-tweet your articles, as well.
Keep in mind that SEO isn’t about instant gratification, so be patient. Every small piece of the puzzle will contribute to the bigger picture. Results often take months to see, particularly if you are new to doing business online.
There are numerous things that make up this list of do’s and don’ts, some of which only the search engines know. But thankfully, there are some that the search engines have shared with us.
Hidden text and/or keyword stuffing
Hidden text is text that is visible to search engines but not necessarily visible to users. This can be done when text is embedded into a white background. Some webmasters use CSS to mark it as hidden or even remove it completely from the page. Keyword stuffing is when words (usually keywords) are used multiple times in a paragraph for the purpose of ranking. Often, these paragraphs make no sense and lack proper grammar, thus they don’t contribute any real value to the user.
Cloaking and/or sneaky redirects
This is when your site may be showing different pages to users than those which are shown to search engines, or redirecting users to a different page than what the search engines saw. If the search engines see this, they will apply a manual spam action to the affected portions of your site, and as a result, they will not appear in search results.
Buying or selling links that transfer page ranks is considered “unnatural” and is a big no-no. Links from irrelevant sites would also fall under the category of unnatural links. After a site is tagged for unnatural links, it’s likely their rankings on search engine pages will dramatically decrease.
Spamming is when you flood the Internet with many, many copies of the same message, in an attempt to force a message to people who would otherwise choose not to receive it. It’s usually totally irrelevant to what you are searching for, or interested in. Anyone with an email address will probably receive spam on a daily basis, hence the existence of spam filters. Spam can take on many forms. However, generally speaking, spam is commercial advertising. Get-rich-quick schemes, and penis enlargement products are popular ones that never seem to go away. Search engines have zero tolerance for spam, and it’s usually easily detectable.
For more on the do’s and don’ts of SEO, check out: https://blog.monitorbacklinks.com/seo/seo-dos-and-donts/
It’s happened before, and it will happen again. If you don’t have the budget to hire an experienced SEO professional to stay on top of these occurrences, then you need to take some alternative action. Are there other ways to generate traffic and boost a website’s online presence without relying solely on Google? Yes. There are a few things you can do as insurance against these circumstances, which are beyond your control.
1. Comment on Blogs and Forums Frequently
There are blogs and forums on practically every topic and niche out there. Visit the ones that relate to your business or cause, and post relative comments. The purpose of commenting isn’t just to drop a link. Instead, it’s to add value to the conversation and to grow your network. Avoid using creative screen names and use your real name as the commenter instead. This way, readers are more likely to click through to learn more about you. If you have content on your site related to the post, use that URL as a link rather than your home page URL.
2. Create your Own Content to List on Content Aggregators
If you have a new blog or website and haven’t established any trust or authority with the search engines yet, getting your content listed on popular content aggregators will be a big help. Content aggregators usually have their own set of submission rules, so be sure to follow them or they wont accept your content. Make sure the content is original, useful, and high-quality. Don’t make it purely self-promotional.
3. Newsletters and email lists
No matter what changes Google makes, they can never affect one prime source of contact with your users, and that is e-mail lists. This may seem like an old-fashioned way of marketing to some, but is it really? E-mails are totally independent from search engine ranking, and they’re the most direct way (aside from a phone call) to reach out to your readers. Make sure your site has a widget or feature where new visitors can sign up for newsletters and email updates. It’s a great way to keep your audience interested, and needless to say, a very cost-effective method.
4. Social Media
Staying active and frequently participating on social media sites can make your content viral. The more shares you get, the more people will know about your blog, which can increase your reader base. There are 2.3 billion active social media users out there, so to not take advantage of this powerful marketing tool would be downright silly. For more interesting social media statistics, visit https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/
This is why search results will vary from Google, to Bing, to Yahoo, etc. They are constantly changing their algorithms for the purpose of providing the best, most relevant results for the end user. Although results will vary from one search engine to another, there are several general concepts that all of the search engines typically follow, and we’ll discuss a few of them here.
Quality Natural Backlinks to Your Website
Search engines believe that when good, reputable websites link to you, your website is therefore trustworthy and deserves a higher ranking. Over the past several years, it has become increasingly important to ensure that your links are “quality” links. Having thousands of backlinks from low quality websites will not do you much good. A few high quality links is much better than thousands of low quality links. Quality weighs more than quantity. Anchor text in backlinks is important also, but the same rules apply. Don’t overdo it. Having too many targeted keywords in anchor text can be bad for your site’s ranking. Instead, you should have fewer keywords, but make sure they’re highly targeted.
Meta Data Description
The meta data description is a brief summary of your web page. This description is approximately 160 characters and is normally found as part of the search listing. Google will often use a snippet of the web page for their search results. If you use too many keywords in the meta data description, your site gets penalized for keyword spam. Using too few keywords will result in your site not ranking high for those searches. A balance is needed, but most search engine optimizers will understand the optimal usage.
H1, H2, H3 Headings
The H1 tag, usually located at the very top of your homepage, is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give the H1 heading more weight over the H2 and H3 headings, and it usually improves your search engine ranking when you use it correctly and in conjunction with other SEO strategies.
For information on new 2017 ranking factors, visit: https://www.searchenginejournal.com/2017s-four-important-ranking-factors-according-seo-industry-studies/184619/
Keywords are what we type in when we are searching for products, services, or answers on search engines. Search engines rely on website keywords in order to sort their search results in the most effective manner. Companies optimize their web pages by assigning specific keywords to those pages. Picking the right keywords is paramount and fundamental to success when it comes to executing a Google Adwords or PPC campaign.
People often overthink the most basic keyword research concepts. Generating keywords for your business should start with answering the basic question: “What products or services do you sell?” The trick is to find search terms that are highly relevant to what you offer, and that are popular enough that they will result in decent traffic to your site, but not so competitive that you can’t rank well for them.
A good example would be a massage therapist. Although the keyword “massage therapist” is relevant, trying to rank on “massage therapist” alone could be difficult. If the business is located in Toronto, then using the keywords “massage therapist in Toronto” will be easier to rank for, and will result in more relevant traffic. Most people looking for a massage will not travel hundreds or thousand of kilometres away to get one. So, trying to rank for a highly competitive keyword such as “massage therapist” will be less effective because it’s not as targeted, compared to “massage therapist in Toronto”.
As mentioned above, being specific when selecting keywords is good, but don’t be too specific, either. The more specific it is, the less the competition for the search term, which therefore makes it easier to rank well on that term. Of course there’s a catch: The more specific the search, the fewer people actually search for that term. Keywords must be specific, but keywords that are too specific are useless because nobody searches for them. Confusing? This analogy will help: Anyone can get a front-page ranking for “cheap family photographer in Simcoe County”. But since nobody searches for that, your #1 ranking would be useless.
• Keyword Discovery. Uses data from 180 engines including Google and Yahoo, endorsed by a slew of the biggest names in SEO. $50/mo. or $400/yr.
• WordTracker. Similar to the above, but uses data from fewer search engines, and doesn’t include Google. $50/mo. or $244/yr.
• Google Adwords. Google’s pay-per-click advertising program. In setting up an ad, you type in a list of keywords that should cause your ad to be displayed when a user searches for those keywords. Google then estimates how many clicks per day you can expect your ad to receive. By comparing which keywords Google thinks will generate more clicks, you can see which keywords users are more likely to use for their searches. You don’t actually have to make an ad go live, and if you don’t, then it’s free.
• Google Trends. A free tool that lets you compare the traffic that two different search phrases get on Google.
• Overture Keyword Selector. A free tool, using only Yahoo data.
Selecting the right keywords will take some time and patience. If you’re business is in a position to do so, hiring a good SEO consultant could be the best solution. After all, proper keyword selection is just the first step to effective search engine marketing and optimization.
It’s one of the most versatile and profitable digital marketing tools out there. There is no denying that we as humans are visual learners. Therefore, every business should be using video marketing in their marketing plan, and here’s why it’s so important:
Adding a product video on your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. YouTube says people around the world are now consuming a billion hours of video content per day on the site. The Cisco Visual Networking Index (VNI) Complete Forecast for 2015 to 2020 predicts more than one billion new Internet users will join the global Internet community, growing from three billion in 2015 to an estimated 4.1 billion by 2020. Video will account for 79% of global Internet traffic by 2020, up from 63% in 2015.
In addition to these remarkable statistics, the use of video also contributes to your overall search engine optimization efforts to help boost your website ranking in the search engines. Video allows visitors to spend more time on your site. This longer exposure builds trust with the search engines, because they see this as a website with good content. And, since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Another interesting fact: you’re 53 times more likely to show up first on Google if you have a video embedded on your website, according to Moovly.com.
- One fifth of your viewers will click away from a video within 10 seconds or less, so make those first few seconds count. Boring videos will not do much. Be creative, be funny, and take some risks.
- Descriptions and keywords are extremely important when it comes to video. Make sure that your videos are tagged with relevant keywords and explained with descriptions and unique headings. Descriptions allow Google’s search spiders to make sense of your video and understand what the content entails.
- Consider animated videos. They are a great way to bring concepts to life in a way that no text or live video can. They are generally simple to create, and entertaining to watch.
This allows them to do what they do best: produce relevant search results for each user. Things like web page tracking and search history makes this all possible. But, with today’s rising concerns about privacy issues, can a search engine that emphasizes protecting searchers’ privacy when it comes to personalized search results be the next big thing? DuckDuckGo is trying to do just that.
In 2016, it announced it had passed ten billion searches, with four billion occurring in 2016 alone.
When you click on a link on a site, it redirects that request in such a way to prevent it from sending your search terms to other sites. The sites know that you visited them, but they don’t know what search you entered beforehand, nor can they use personal information to identify you. It operates a so-called Tor exit enclave, which means you can get end-to-end anonymous and encrypted searching. You can deviate from the default on its settings page, however, by toggling the redirect, or in the address bar settings. It leaves the choice of protection up to the user.
Today’s increased surveillance, countless security breaches and widespread concerns about data sharing have spooked many of us into wanting to protect our privacy more than ever. The idea of not being tracked is intriguing, but will it produce the quality results that Google produces? Some would say even if it doesn’t, the trade-off would be justified. Have you ever read the disclaimers when installing a browser or creating a new account?
For more information on DuckDuckGo, visit https://duckduckgo.com/about