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TV Ad Dollars at risk
E-commerce accounts for now 5% of total retail sales in the United States, moving it from marginal to a fundamental component of a retialer's profitability, and it's far from any sort of hype.
According to VDL2, a Quebec digital company that releases annual forcasts for the internet, that symbolic 5% fo business-to-consumer sales is also two to three times less expensive than conventional retailing.
"Those who predicted thae failure of e-commerce will look as ridiculous or even more ridiculous than those who announced it would result in the closure of all suburban shopping malls."
Television will begin to seriously suffer from the impact of the Internet. Although "Reality TV" phenomenon has cushioned the blows, the significant drop in the 18-35 male viewing audience is also one indication of the tidal wave that will sweep Television Ad revenues in the coming years.
This trend is joined by the emergence of high-speed internet connections, digital cameras, and software that heads the emergence of new filmmakers who publish their work online.
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